Morning Session: Writing a Series Without Writing the Same Book Over and Over
Presenter: Celeste Barclay
Description: A successful series has to deliver consistency without becoming repetitive. In this workshop, we’ll examine how to define the core promise of a series, then deliberately vary character dynamics, tropes, conflicts, stakes, emotional arcs, and story structure so each book feels distinct while still belonging to the same world. The goal is to create the kind of continuity that builds reader loyalty without falling into formula.
Afternoon Session Discussion: Your Backlist is a Marketing Asset: How to Make Old Books Sell New Books
Presenter: Celeste Barclay
Description: Your backlist shouldn’t sit quietly while you focus on your newest release. This workshop explores practical ways to use older books to attract new readers, increase read-through, and support future launches. We’ll cover series entry points, promotions, bundles, newsletter strategy, refreshed positioning, and other ways to turn previously published books into an active part of your ongoing marketing plan.
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